by Erin Paruszewski | Jan 11, 2023 | Community, Fitness, Fitness & Exercise
The Cost of Supporting Businesses in the Bay Area By Erin Paruszewski Operating a small business in the Bay Area is more challenging than ever. Between inflation, a global health pandemic and an already high cost of living at baseline, it’s nearly impossible to cover...
by Erin Paruszewski | Sep 29, 2022 | Community, Current Promos, Diversity, Fitness, Fitness & Exercise, Inclusion, Motivation, Myth-Busting
Unlike the aspirational and unsafe workouts we see on all over Instagram, Alkalign is a workout that is accessible to *almost* all and has prioritized safety, effectiveness and function over profit, aesthetics or that latest/greatest “fad” feel. Alkalign is a workout...
by Erin Paruszewski | Sep 2, 2022 | Community, Fitness, Fitness & Exercise, Functional Fitness, Instructors, Mental Health, Motivation, Myth-Busting
Have you ever thought about why you workout? Some common responses include: To lose weight To keep weight off To earn or burn what I eat and drink To look a certain way (aka “thin”) These were all the reasons why I started running in 7th grade and continued running...
by Erin Paruszewski | Aug 31, 2022 | Community, Fitness, Fitness & Exercise, Mental Health, Motivation
Dearest Blue Crew, Hope you’ve enjoyed your summer. I was grateful to get away for my first real vacation since my honeymoon 15 years ago. Little did I know when I started a business at the age of 30 that I’d put so much on hold to invest every ounce of my being into...
by Erin Paruszewski | Aug 26, 2022 | Diversity, Fitness, Inclusion, Instructors, Mental Health, Motivation
The last 2 years of Covid challenges that individuals and businesses are facing has offered us a good opportunity to reset, re-evaluate, and re-prioritize what it means to BE — to Live Present and with purpose, to do something each and every day that we are passionate...
by Erin Paruszewski | Aug 23, 2022 | Community, Fitness, Functional Fitness, Motivation
Alkalign is a small business. We are not funded by VCs. We are no longer buoyed by government relief. We must operate “in the black” to keep our lights on and our doors open. As our accountants advised us, now is the time to 💩 or get off the 🚽. A...
