Why “Relaxing” May Be Harder Than It Appears

Originally published in the Los Altos Town Crier on March 21, 2023 Does the idea of slowing down to smell the roses, sip your coffee or, heaven forbid, meditate make you feel uncomfortable? That twitchy, anxious feeling you get when someone suggests you slow down to...

Tips, Service Fees and Living Wage Up-Charges

The Cost of Supporting Businesses in the Bay Area  By Erin Paruszewski Operating a small business in the Bay Area is more challenging than ever. Between inflation, a global health pandemic and an already high cost of living at baseline, it’s nearly impossible to cover...

A Message of Gratitude

Dear Blue Crew- As I write this, I am currently taking some time off from Alkalign to Recharge with my family. I don’t know about you, but the Covid years were INTENSE and I’m feeling a bit burned out. We spent years in a fight or flight state, pivoting and adjusting...

Have you fallen off the workout wagon?

We have noticed a definite trend with our livestream offering. During Covid, lots of people showed up live. Whether it was for the community, the connection or the workout itself, you were there. Early morning, mid morning, evening. Since the world has gone back to...

The Power of Choice

Working in the fitness industry, I hear many many excuses on a daily basis. I can’t workout. I can’t come to class. I can’t find time. I can’t because I’m not in good enough shape. I can’t get away from work. I can’t make it to the studio.  On the flip side, I see all...

What Makes Alkalign Unique?

Unlike the aspirational and unsafe workouts we see on all over Instagram, Alkalign is a workout that is accessible to *almost* all and has prioritized safety, effectiveness and function over profit, aesthetics or that latest/greatest “fad” feel.  Alkalign is a workout...

Fitness That Feels Good: Why You Workout Impacts How You Workout

Have you ever thought about why you workout? Some common responses include:  To lose weight To keep weight off To earn or burn what I eat and drink To look a certain way (aka “thin”) These were all the reasons why I started running in 7th grade and continued...

Deep Thoughts by Erin – A New Season, A New Perspective

Dearest Blue Crew, Hope you’ve enjoyed your summer. I was grateful to get away for my first real vacation since my honeymoon 15 years ago. Little did I know when I started a business at the age of 30 that I’d put so much on hold to invest every ounce of my being into...

PURPOSE & PASSION — THE ANTIDOTES TO UNCERTAINTY

Now, more than ever, I appreciate the power of connection. I feel it so deeply when I’m teaching, even with everyone on the other side of a screen. I am thankful to be part of an amazing community and for the opportunity to both teach and learn, to give and to grow. Life is too short to have it any other way. 

It’s Now or Never

Alkalign is a small business. We are not funded by VCs. We are no longer buoyed by government relief. We must operate “in the black” to keep our lights on and our doors open. As our accountants advised us, now is the time to 💩 or get off the 🚽.  A...
Tips, Service Fees and Living Wage Up-Charges

Tips, Service Fees and Living Wage Up-Charges

The Cost of Supporting Businesses in the Bay Area  By Erin Paruszewski Operating a small business in the Bay Area is more challenging than ever. Between inflation, a global health pandemic and an already high cost of living at baseline, it’s nearly impossible to cover...

read more
A Message of Gratitude

A Message of Gratitude

Dear Blue Crew- As I write this, I am currently taking some time off from Alkalign to Recharge with my family. I don’t know about you, but the Covid years were INTENSE and I’m feeling a bit burned out. We spent years in a fight or flight state, pivoting and adjusting...

read more
Have you fallen off the workout wagon?

Have you fallen off the workout wagon?

We have noticed a definite trend with our livestream offering. During Covid, lots of people showed up live. Whether it was for the community, the connection or the workout itself, you were there. Early morning, mid morning, evening. Since the world has gone back to...

read more
The Power of Choice

The Power of Choice

Working in the fitness industry, I hear many many excuses on a daily basis. I can’t workout. I can’t come to class. I can’t find time. I can’t because I’m not in good enough shape. I can’t get away from work. I can’t make it to the studio.  On the flip side, I see all...

read more

Hi! I’m Erin and my passion in life is helping others feel better by helping them get out of their own head. So much of our relationship to food and fitness is a reflection of deeply rooted beliefs that were imprinted on us at a very early age. These beliefs drive all sorts of behaviors, many of which are not good for our physical or mental health. I know this first-hand. As a former calorie-counting cardio queen, I played right into all the toxic messages about what it meant to be “healthy”. That all changed when I hit rock bottom. Since leaving my corporate career in 2009 I have been fully committed to shifting the narrative and helping people experience better physical health by unpacking unhealthy beliefs. My biggest inspiration are my two young daughters, who I hope to raise in a household that openly illuminates and addresses the misinformation instead of adopting it.

I am available for workshops and speaking engagements.
CONTACT ME: erin@alkalignstudios.com

It Doesn't Have to Hurt to Work

A NEW, 2-week FREE program we are offering to any and all who want to get off the hamster wheel and try something that 1) works and 2) you will enjoy in the process. No more beating yourself up and spiraling the shame drain thinking you have to do more and be more. We embrace a philosophy that it doesn’t have to hurt to work. The extremes aren’t sustainable. Be kind to yourself. Be kind to your body. Slow, steady and sane wins the race of life. And we are here to help you along the way.