by Erin Paruszewski | Jan 11, 2023 | Community, Fitness, Fitness & Exercise
The Cost of Supporting Businesses in the Bay Area By Erin Paruszewski Operating a small business in the Bay Area is more challenging than ever. Between inflation, a global health pandemic and an already high cost of living at baseline, it’s nearly impossible to cover...
by Erin Paruszewski | Nov 15, 2022 | Community, Fitness & Exercise, Functional Fitness, Instructors, Mental Health
Dear Blue Crew- As I write this, I am currently taking some time off from Alkalign to Recharge with my family. I don’t know about you, but the Covid years were INTENSE and I’m feeling a bit burned out. We spent years in a fight or flight state, pivoting and adjusting...
by Erin Paruszewski | Sep 29, 2022 | Community, Current Promos, Diversity, Fitness, Fitness & Exercise, Inclusion, Motivation, Myth-Busting
Unlike the aspirational and unsafe workouts we see on all over Instagram, Alkalign is a workout that is accessible to *almost* all and has prioritized safety, effectiveness and function over profit, aesthetics or that latest/greatest “fad” feel. Alkalign is a workout...
by Erin Paruszewski | Sep 2, 2022 | Community, Fitness, Fitness & Exercise, Functional Fitness, Instructors, Mental Health, Motivation, Myth-Busting
Have you ever thought about why you workout? Some common responses include: To lose weight To keep weight off To earn or burn what I eat and drink To look a certain way (aka “thin”) These were all the reasons why I started running in 7th grade and continued...
by Erin Paruszewski | Aug 31, 2022 | Community, Fitness, Fitness & Exercise, Mental Health, Motivation
Dearest Blue Crew, Hope you’ve enjoyed your summer. I was grateful to get away for my first real vacation since my honeymoon 15 years ago. Little did I know when I started a business at the age of 30 that I’d put so much on hold to invest every ounce of my being into...
by Erin Paruszewski | Aug 4, 2022 | Community, Diversity, Environment, Fitness & Exercise, Inclusion, Instructors, Motivation
Inclusion has always been at the forefront of who Alkalign is. At its inception, our goal was to create a brand, a workout and an environment where all felt welcome. Coming from a barre background, most of our clients at the time were women ages 25-45. Operating in...
