Erin Paruszewski – Creating a Safe Space for Clients, in Both Mind and Body

by | Feb 28, 2022

I am Erin, Founder of Alkalign and a recovering calorie-counting, cardio-obsessed, sugar addict. I started teaching group fitness classes at Equinox back in the early 2000s as a way to earn a few extra bucks and score a free gym membership. Little did I know that side hustle would become my true passion and life’s work, but for none of the reasons you’d think.

 

After exiting corporate America to explore my entrepreneurial interests, I opened two boutique barre fitness studios in Menlo Park and Los Altos, CA. Within months, I gave birth to my first daughter and honestly, that changed everything. I started seeing the world through her eyes. I started hearing the messages the world was sending through her ears. I started feeling disappointed and disgusted by the messages I was consuming, and even worse by the messages I knew she’d grow up with, especially with a mom in the fitness business. A few years later, we welcomed another daughter to the mix and by this point, the stakes were even higher. Two girls. One scary world.

 

I had also started doing some deep work on myself to unearth some of my issues with the fitness industry and to understand what did and didn’t work and WHY. I am someone who has always been true to myself. And I knew continuing to contribute to predatory messaging, unsafe exercises and unrealistic expectations was not working for me. Rather than exit the industry altogether, I made a conscious decision to lean in and pivot towards a path that would slowly start to shift the messages and outcomes for my girls, my clients, and myself.

Everyday I swim upstream to change the macro environment in micro ways. I founded Alkalign with one purpose in mind, to create a safe space for my clients, in both mind and body. I hope that the beloved Blue Crew appreciates the level of detail that goes into ensuring their physical safety via a practice of intentional movement and joint health exercises. I hope they feel the difference in the supportive and shame-free environment we’ve created at Alkalign.For more read the book. 😉

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It Doesn't Have to Hurt to Work

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Hi! I’m Erin and my passion in life is helping others feel better by helping them get out of their own head. So much of our relationship to food and fitness is a reflection of deeply rooted beliefs that were imprinted on us at a very early age. These beliefs drive all sorts of behaviors, many of which are not good for our physical or mental health. I know this first-hand. As a former calorie-counting cardio queen I played right into all the toxic messages about what it meant to be “healthy”. That all changed when I hit rock bottom. Since leaving my corporate career in 2009 I have been fully committed to shifting the narrative and helping people experience better physical health by unpacking unhealthy beliefs. My biggest inspiration are my two young daughters, who I hope to raise in a household that openly illuminates and addresses the misinformation instead of adopting it.

CONTACT ME: erin@alkalignstudios.com