Let’s Talk About the Fitness Industry’s Bull$h!t Messaging

by | Feb 8, 2022

I didn’t realize how messed up the fitness industry is when I started working in it. I naively thought I was helping people get healthier and feel better. I had no idea that the classes I was teaching and the brands I was supporting were actually making people feel worse. Things shifted significantly when I had my first daughter in 2010. Suddenly I saw the world through her eyes and realized that if I continued to practice and preach these beliefs, she would end up with even more issues than I had. I had to make a change. I wanted to make a change, for myself, for my kids and for my clients who deserved better. I wanted to be part of the solution instead of perpetuating the problem. And thus, Alkalign was born.

it doesn’t have to hurt to work

At Alkalign, we believe it doesn’t have to hurt to work. Quite honestly, we are fed up with an industry that preys on people’s insecurities and sells the flashy, gimmicky “next best thing” to make a quick buck. This is especially frustrating when those products and messages are wreaking havoc on our physical and mental health and our well-being. Our goal at Alkalign is to disrupt the beliefs and mindsets that convince us that our worth is directly tied to our aesthetic appearance. Yes, it is ok to want to look good, but not at the expense of feeling good in both mind and body. At Alkalign, you can have both.

we train for life

Alkalign’s approach to movement is different. Rather than training parts of people, we train the whole person, in both mind and body. Rather than training solely for the short-term, quick “fix” goals like a reunion, wedding or vacation, we train for life. We believe consistency is key, and that more is not more when it comes to exercise, nor is less equal to more when it comes to food.

Alkalign educates, empowers and inspires its community to learn about themselves and to listen to their bodies when they are whispering.

Join our mission

Join our mission to disrupt the toxic messages promoted in the fitness industry and to set the Blue Crew on a trajectory for a better future. Alkalign has transformed thousands of lives for the better. The impact we have matters and we invite you to be a part of it.



It Doesn't Have to Hurt to Work

A NEW, 2-week FREE program we are offering to any and all who want to get off the hamster wheel and try something that 1) works and 2) you will enjoy in the process. No more beating yourself up and spiraling the shame drain thinking you have to do more and be more. We embrace a philosophy that it doesn’t have to hurt to work. The extremes aren’t sustainable. Be kind to yourself. Be kind to your body. Slow, steady and sane wins the race of life. And we are here to help you along the way.

Hi! I’m Erin and my passion in life is helping others feel better by helping them get out of their own head. So much of our relationship to food and fitness is a reflection of deeply rooted beliefs that were imprinted on us at a very early age. These beliefs drive all sorts of behaviors, many of which are not good for our physical or mental health. I know this first-hand. As a former calorie-counting cardio queen I played right into all the toxic messages about what it meant to be “healthy”. That all changed when I hit rock bottom. Since leaving my corporate career in 2009 I have been fully committed to shifting the narrative and helping people experience better physical health by unpacking unhealthy beliefs. My biggest inspiration are my two young daughters, who I hope to raise in a household that openly illuminates and addresses the misinformation instead of adopting it.

CONTACT ME: erin@alkalignstudios.com