Alkalign is more than the name on the front door. It’s more than the products and services we offer or the science that is the foundation for our ever-evolving classes and Nourish program. Alkalign extends beyond what is tangible and measurable. At Alkalign, we embrace what is real, raw and human. We infuse principles of strength, alignment, and nourishment to surface our ultimate selves.
In creating Alkalign, I was fortunate enough to work with the extremely talented and inspiring team at Personify. They took my vision for the brand and ran with it.
We believe that balance is dynamic and doesn’t always mean staying in the middle.
“The Alkalign mark is the perfect visual definition of forward movement and balance. To us, that is dynamic balance which we define as Alkalign. In creating the logo for Alkalign, we explored many different ‘A’ shapes. We knew we wanted a shape that would easily translate to signage, retail and stand up well as a one-color mark. Knowing Erin’s business goals and big picture thinking to create a place that is so much more than an exercise studio, our creation focused on marks that were bold and could stand the test of time. We presented about seven different logos and the ones that stood out most were ones that showed the A with energy but also encompassed in a circle shape. The A is aligned and perfectly straight while the diagonal lines on either side shows movement all the while enclosed within a balanced circle of grace and stability.” – Krista Skehan, Personify
We are a team of individuals, a family of originals.
As soon as I saw the logo presentation, I knew this was the one. The combination of the lines and circle are symbolic. For me, the circle also represents the Alkalign community. I am constantly impressed by all the amazing people I meet at the studios. I want us to all learn from and inspire each other. My hope is that Alkalign becomes as much of a second home for you as it is for me. I invite you to participate in whatever capacity you feel comfortable. Take class. Swing by to grab lunch. Share a testimonial or a suggestion. We believe in collaboration and appreciate the wealth of talent + knowledge our clients have.
We dare to step outside of our comfort zones because we have a foundation of strength to return to. I may have kick-started Alkalign but I want you to be a part of the evolution going forward. Alkalign is our home base, a place where you are always welcome, a place where you can push your limits knowing there is no such thing as failure. Together we are Team Alkalign.
We are grounded. We are charged.
“The secondary marks (+/- and water droplet) start to visually help grow the brand and give even more meaning to the name Alkalign. The plus/minus pattern carries a few different meanings. Sometimes our bodies or minds are more acidic or toxic and sometimes they are more base or balanced. They also stand for the charge we get when we nourish our bodies and minds by exercising and eating well. The water-drip logo that you will be seeing more of speaks to Nourish. It is on the fridges in the studios and will be a part of the Nourish program. Water is fluid, water is always in motion. The work that Alkalign provides for your body, mind and spirit allows you to ebb and flow in your life by seeking your own personal balance through strength, alignment and nourishment,” explains Krista.
We practice what is proven but believe forward motion brings stability.
At Alkalign we are committed to offer you the safest and most effective way to be fit. We go beyond the barre and are constantly evolving and innovating.
Live present. Be forward. Alkalign.
