Break Up with Toxic Fitness Culture in 5 Simple Steps
FITNESS MYTHS ARE RUINING YOUR BODY AND SELF-WORTH
Modern day life is hard. As if it weren’t hard enough to pay the bills, feed the dog (and kids!), and maintain relationships, we are further burdened by a culture that fills our heads with expectations about what we should look like, should act like and how that should make us feel.
The barrage of unattainable images and conflicting, misleading, and just plain bad advice about what it means to be “fit” are overwhelming and confusing. They may have driven you to a fitness routine that isn’t helping you achieve your goals [or is breaking you down mentally and physically] or perhaps leave you unsure of where and how to start taking better care of yourself.
That’s why we created Alkalign. We recognize the importance of having a place in your life where you are given the space to dismantle the “shoulds” and explore your personal balance (which might even include the occasional dance party). We created a judgement-free zone with highly trained FUNctional movement professionals who are committed to teaching you body-preserving movement and guiding you in your self care.
Welcome to a space where you can listen, learn, and pay attention to how you’re wired. It’s your time to finally get off the hamster wheel, and live your life your way.
Get our free 2-week intro program
This FREE 2-week program is available to any and all who want to get off the hamster wheel and try something that 1) works and 2) you will enjoy in the process.
No more beating yourself up and spiraling the shame drain thinking you have to do more and be more. We embrace a philosophy that it doesn’t have to hurt to work.
The extremes aren’t sustainable. Be kind to yourself. Be kind to your body. Slow, steady and sane wins the race of life. And we are here to help you along the way.
Hi! I’m Erin and my passion in life is helping others feel better by helping them get out of their own head. So much of our relationship to food and fitness is a reflection of deeply rooted beliefs that were imprinted on us at a very early age. These beliefs drive all sorts of behaviors, many of which are not good for our physical or mental health. I know this first-hand. As a former calorie-counting cardio queen, I played right into all the toxic messages about what it meant to be “healthy”. That all changed when I hit rock bottom. Since leaving my corporate career in 2009 I have been fully committed to shifting the narrative and helping people experience better physical health by unpacking unhealthy beliefs. My biggest inspiration are my two young daughters, who I hope to raise in a household that openly illuminates and addresses the misinformation instead of adopting it.
I am available for workshops and speaking engagements. CONTACT ME: erin@alkalignstudios.com
Book REVIEWs
“Erin’s writing refects who she is as a person: it’s real, heartfelt and entertaining. She tells her story with informative concepts about functional fitness and touching (sometimes hilarious) personal anecdotes. The message is powerful and one that people need to hear. There’s a lot of misinformation and midguidance about what it means to be “healthy” that is negatively impacting our physical bodies and mental health. Her story has inspired e to think differently about my own investemetn in self-care, just as her functional fitness program at Alkalign helped me shift my mindset about lower back pain.Â
– David Axelrod MD, Clinical Professor, Stanford University School of Medicine
“Erin has written a candid and practical book about how to be healthier through functional movement. Through fascinating, personal stories she showcases what’s wrong with our approach to both exercise and diet: we go to extremes, trying to be perfect, and fail as a result. I could identify with so many of Erin’s stories because they were true of me growing up. The book is a powerful message for people of all ages because the emphasis is on movement, not simply exercise or fitness. Movement is vital for helping all of us age well. This is a good read!” – Sally Duplantier, Founder, Zing
“What a great read! Erin does an amazing job of sharing her incredible knowledge of functional fitness in a real and relatable and humorous way. Erin’s personality and wit shine through as she shares her life experience and wisdom.” – Cathy
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Consistency doesn’t mean perfection, and progress isn’t always linear. Keep showing up. Your efforts add up, even if it’s hard to see or appreciate that in the moment.
#progressiveoverloadtraining #gentleconsistency #weightlifting #functionalfitness #functionaltraining #progressnotperfection #practicemakesprogress #itdoesnthavetohurttowork
Consistency doesn’t mean perfection, and progress isn’t always linear. Keep showing up. Your efforts add up, even if it’s hard to see or appreciate that in the moment.
#progressiveoverloadtraining #gentleconsistency #weightlifting #functionalfitness #functionaltraining #progressnotperfection #practicemakesprogress #itdoesnthavetohurttowork
Another fun Schoolhouse Rocks Run and Spin-to-Win booth! Impressed by all the planks, pushups, lunges, tree poses and jumping jacks. They worked hard for the ALKALIGN swag today! 💪🙌
#functionalfitness #famikyfitness #healthyfamilies #funrun #familyfunday #schoolhouserocks #alkalignnextgen #itdoesnthavetohurttowork
Another fun Schoolhouse Rocks Run and Spin-to-Win booth! Impressed by all the planks, pushups, lunges, tree poses and jumping jacks. They worked hard for the ALKALIGN swag today! 💪🙌
#functionalfitness #famikyfitness #healthyfamilies #funrun #familyfunday #schoolhouserocks #alkalignnextgen #itdoesnthavetohurttowork
It’s been an honor to work with so many amazing instructors over the last decade. Team work makes the dream work. Thank you to everyone who has been a part of it. 💙💙
#functionalfitness #functionalmovement #holistichealth #teamalkalign #bluecrew #itdoesnthavetonhurttowork
It’s been an honor to work with so many amazing instructors over the last decade. Team work makes the dream work. Thank you to everyone who has been a part of it. 💙💙
#functionalfitness #functionalmovement #holistichealth #teamalkalign #bluecrew #itdoesnthavetonhurttowork
Cheers to 10 years of fun photo shoots with the Blue Crew!
#alkalign #anniversary #reels #funstagram
Cheers to 10 years of fun photo shoots with the Blue Crew!
#alkalign #anniversary #reels #funstagram
10 Years of the Next Gen. đź’™
✨ I started Alkalign to model to my daughters what it means to be healthy, strong and whole on the outside AND, most importantly, on the inside.
✨ I didn’t want to run a business or deliver a message that was shallow, fleeting or that preyed on insecurities.
✨ I wanted to help my community heal from toxic fitness and diet-culture messaging, and establish a better foundation for all the toddlers, tweens and teens who were watching their parents’ every move.
✨ I’m proud my kids grew up at Alkalign and I hope you and your (now decade older kids) are as well.
#morethanaworkout #trainingforlife #mindbodyconnection #holistichealth #mentalhealth #itdoesnthavetohurttowork #toxicfitnessculture #fitnessmyths #alkalignnextgen
10 Years of the Next Gen. đź’™
✨ I started Alkalign to model to my daughters what it means to be healthy, strong and whole on the outside AND, most importantly, on the inside.
✨ I didn’t want to run a business or deliver a message that was shallow, fleeting or that preyed on insecurities.
✨ I wanted to help my community heal from toxic fitness and diet-culture messaging, and establish a better foundation for all the toddlers, tweens and teens who were watching their parents’ every move.
✨ I’m proud my kids grew up at Alkalign and I hope you and your (now decade older kids) are as well.
#morethanaworkout #trainingforlife #mindbodyconnection #holistichealth #mentalhealth #itdoesnthavetohurttowork #toxicfitnessculture #fitnessmyths #alkalignnextgen
“Surround yourself with people who lift you up.”
Our manifesto says we are a team of individuals, a family of originals. That we are. Grateful for all the amazing humans who have been part of Alkalign over the years. Especially grateful for those who stuck around through our many evolutions. 🤩
Miss us? Alkalign is 💯% digital and is still the workout that will leave you feeling better vs. breaking you down. Its formats touch on all the essentials…strength, mobility, mind body, cardio, connection and building muscle to offset sarcopenia and loss of bone density. It also helps prevent injuries and reduce pain. Bonus!
Free 2 weeks for those who are new (again!) >> Link in bio
#functionalfitness #functionalmovement #strengthtraining #weightlifting #hypertrophytraining #pilates #barre #physicaltherapy #holistichealth #safeexercise #itdoesnthavetohurttowork
“Surround yourself with people who lift you up.”
Our manifesto says we are a team of individuals, a family of originals. That we are. Grateful for all the amazing humans who have been part of Alkalign over the years. Especially grateful for those who stuck around through our many evolutions. 🤩
Miss us? Alkalign is 💯% digital and is still the workout that will leave you feeling better vs. breaking you down. Its formats touch on all the essentials…strength, mobility, mind body, cardio, connection and building muscle to offset sarcopenia and loss of bone density. It also helps prevent injuries and reduce pain. Bonus!
Free 2 weeks for those who are new (again!) >> Link in bio
#functionalfitness #functionalmovement #strengthtraining #weightlifting #hypertrophytraining #pilates #barre #physicaltherapy #holistichealth #safeexercise #itdoesnthavetohurttowork
“You define Alklaign so it’s only fitting your strength should hold your walls. The Alkalign Infinity wall is a place to mark your milestones.”
The physical walls maybe gone but celebrating milestones continues. Just this week we celebrated the following:
✨ 1,670 classes @emmanuellehertel
✨ 1,385 classes @jessaxelrod
✨ 880 classes Michele H
✨ 1.341 classes @myzinglifesally
✨ 2,896 classes @mmisola1
✨ 1,225 classes @lauramaelane
The business model shifted but the investment the #bluecrew is making in their health is unwavering. It’s never too late to hop back on the Alkalign Infinity train. ♾️ All aboard!
#alkaligninfinity #functionalfitness #trainingforlife #painfreefitness #sustainableexercise #menopausefitness #itdoesnthavetohurttowork #alkalign
“You define Alklaign so it’s only fitting your strength should hold your walls. The Alkalign Infinity wall is a place to mark your milestones.”
The physical walls maybe gone but celebrating milestones continues. Just this week we celebrated the following:
✨ 1,670 classes @emmanuellehertel
✨ 1,385 classes @jessaxelrod
✨ 880 classes Michele H
✨ 1.341 classes @myzinglifesally
✨ 2,896 classes @mmisola1
✨ 1,225 classes @lauramaelane
The business model shifted but the investment the #bluecrew is making in their health is unwavering. It’s never too late to hop back on the Alkalign Infinity train. ♾️ All aboard!
#alkaligninfinity #functionalfitness #trainingforlife #painfreefitness #sustainableexercise #menopausefitness #itdoesnthavetohurttowork #alkalign
10 years of branded merch. This may be one of my favorite parts of Alkalign. I love designing, sourcing and sharing fun new retail. Thanks to @bloomadoredesigner and @personify.us for your creativity and collaboration over the years!
What’s your favorite Alkalign design? Anything we should bring back for an encore? Comment below!
#brandedmerch #itdoesnthavetohurttowork #alkalign
10 years of branded merch. This may be one of my favorite parts of Alkalign. I love designing, sourcing and sharing fun new retail. Thanks to @bloomadoredesigner and @personify.us for your creativity and collaboration over the years!
What’s your favorite Alkalign design? Anything we should bring back for an encore? Comment below!
#brandedmerch #itdoesnthavetohurttowork #alkalign