In the News

The Fitness Blitz

The Fitness Blitz

April 2019

Alkalign Founder and CEO Erin Jennings Paruszewski is featured on the Fitness Blitz Radio podcast with Eric Malzone. She shares a deeply personal and pivotal moment in her life and the inspiration behind her mission. Listen Now

Punch Magazine

Punch Magazine

April 2019

Erin Paruszewski shares her journey with Punch Magazine about how she went from a calorie-counting, cardio junky investment banker to savvy functional fitness guru. Read More

InMenlo

InMenlo

April 2019

Erin Paruszewski celebrates 10 years of a studio presence in Menlo Park and 4 years as Alkalign. Erin’s mission has always been to help people feel better, and she does this by teaching people how to move better. Read More

Thrive Global

Thrive Global

March 2019

It’s not easy being a woman. We are told from an early age we can be anything we want to be, and we must also be everything. We are told to be smart, educated, career-driven, athletic, thin, pretty, outgoing.  We have to be an amazing mom/daughter/sister/friend/family CEO and, of course, the perfect spouse. Read More

Grand Rapids Business Journal

Grand Rapids Business Journal

March 2019

Elise Fiechtner moved to Ada, MI during its nascent renewal with one big goal: creating a community within a community through fitness. Read More

Exploring Mind & Body by Drew Taddia

Exploring Mind & Body by Drew Taddia

December 2018

Alkalign Founder Erin Jennings Paruszewski talks with Drew Taddia about what Alkalign is and why everybody needs mobility and functional strength training. The show titled ‘Improve Your Functional Movement’ has great tips on how to take better care of yourself so you can live and feel better. Listen Now

Alkalign Ada Village in Grand Rapids

Alkalign Ada Village in Grand Rapids

December 2018

If a picture is worth a thousand words, then a video is worth a million! Find  out more about what Alkalign is and what it means to Grand Rapids’ clients, instructors and franchise owner Elise Feichtner. Watch Now

HEARPRENEUR

HEARPRENEUR

September 2018

Whatever the inspiration for a business name may be, naming it is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world. Erin Paruszewski shares the inspiration behind the Alkalign brand. Read More

FUPPING

FUPPING

September 2018

Advice and Words of Wisdom From Successful Entrepreneurs. Alkalign’s Erin Paruszewski shares her advice on what makes starting a successful business work! Read More

Best Company

Best Company

August 2018

Protecting the environment is important for the health and prosperity of life on earth. Alkalign shares what we are doing to promote sustainability and contribute to a cleaner, healthier world. Read More

Socially Steph

Socially Steph

August 2018

Erin Paruszewski, Founder and CEO of Alkalign, shares her story with Stephanie Crededio of Socially Steph. Read how she got started with her amazing fitness brand and a few fun personal questions! Read More

7  X 7

7 X 7

February 2018

San Francisco has no shortage of places where you can find a butt-kicking boot camp or super-sweaty yoga sesh, but a growing number of studios are offering classes that shift the focus from building strong muscles to supporting them. Read More

Live VOI

Live VOI

January 2017

If you look at anyone’s list of New Year’s resolutions, chances are “get more exercise” will rank high. There’s no doubt that the gym is a hub of activity in the early months of the new year, but those interested in discovering a new exercise routine will be happy to note Irvine’s boutique workout studios. Alkalign makes one of the Top 10 Workout Spots in Irvine! Read More

San Francisco Moms Blog

San Francisco Moms Blog

January 2017

Spotlight on Alkalign Studios. An inspiration to a lot of us on the peninsula, Erin Paruszewski is a wife, mother of two girls and the owner of Alkalign Studios, a fitness and health company with two studios in the Bay Area and two in Irvine and Grand Rapids. Read more

Entrepreneur  Magazine

Entrepreneur Magazine

December 2017

What types of franchises are thriving right now? The ones that give customers what they need (like employment and health services), what they want (entertainment and beauty), and what they didn’t even know they wanted until just a minute ago (acupuncture and poke bowls). Read More

GR MAG

GR MAG

October 2017

Yoga blocks, pilates balls, low weights, yoga straps, resistance bands, closed-loop bands, a ballet barre and even the mirrors lining the studio walls are used to help with engagement and alignment at Alkalign. Read More

Voyage LA

Voyage LA

September 2017

Today we’d like to introduce you to Kate Biber of Alkalign Studios in Irvine. So, before we jump into specific questions about the business, why don’t you give us some details about you and your story? Kate: My husband, Peter, and I were born and raised in Melbourne, Australia. Read More

Care Dash

Care Dash

April 2017

Feeling stressed out at work has become the norm in America, and it’s taking a toll on our wellbeing. According to a study on Attitudes in the American Workplace, 80% of respondents reported feeling stressed at work, 35% said that their jobs were harming their physical or emotional health, and 42% revealed that job pressures interfered with their personal life. Read More

Sage Accounting

Sage Accounting

October 2016

Alkalign Irvine studio owners, Kate and Peter Biber, discuss their vision of opening and running their own business and how Sage Business Cloud Accounting helped them achieve their dream. Watch the video HERE.

Alkalign knows you can amaze yourself, and we can teach you how.

The Alkalign Manifesto

At Alkalign, we embrace what is real, raw and human. We infuse principles of strength, alignment, and nutrition to surface our ultimate selves. We are a team of individuals, a family of originals. We are grounded. We are charged. We believe that balance is dynamic and doesn’t always mean staying in the middle. We dare to step outside of our comfort zones because we have a foundation of strength to return to. We practice what is proven but believe forward motion brings stability.