Yes, the goal of our campaign with NextSeed was to raise money, but more than that, we saw it as an opportunity to share the Alkalign story more widely. And the results are amazing! Our campaign raised $100K from 121 investors nationwide, including 21 states and 80 cities, and 85% of investors were new to the brand. They jumped in with both feet despite never experiencing an actual class.
We were also touched to see so many of our clients, friends and family members invest as well. Alkalign is invested in our communities for the long haul, and we are humbled to learn that the feeling is mutual.
Our NextSeed campaign is an example of our continual quest to think outside the box and offer more to our clients. It both allowed us to reach people who had never heard of Alkalign and to raise funds in a way that also benefited investors. Unlike traditional crowdfunding, which is more of a donation to a business or organization, NextSeed structured the Alkalign opportunity as a debt security with a favorable rate of return on each investment. Thanks to a new government rule that became effective in May 2016, individuals can invest in a small business for as little as $100 and be paid back with interest on a monthly basis. A win-win!
We have evolved significantly since our April 2015 inception, and we continue to disrupt the fitness market with high-quality, sustainable and trustworthy offerings that are beneficial for our clients both today and tomorrow. We have many new, innovative ideas in the pipeline, and the money we raised will help make these dreams possible. Stay tuned!
